Leap Ahead With Quantum



Quantum Group Invests in New Technology With HP PageWide Web Press T240 HD

July 6, 2017 | by: Taylor Kobey

Quantum continues its investment and dedication to offering its clients leading-edge solutions in print communications.

T240

MORTON GROVE, Ill., July 5, 2017 /PRNewswire/ — Quantum Group, a trusted expert in commercial and digital printing, direct mail, and fulfillment, continues to expand its print technology leadership through its investment in the HP PageWide Web Press T240 HD. This latest technology offers a digital print engine that delivers unprecedented versatility and color-consistency combined with the agility to deliver personalized communications cost-effectively. With the ability to print 4/4 images at 500 feet per minute the production capabilities of this new printer are vast.

“Today’s commercial print providers require a combination of offset-class print quality, productivity, and media versatility, along with the unique capabilities and efficiency of digital printing,” said Avi Basu, Americas Director of Marketing, HP Graphics Solutions Business. “Quantum’s investment will enable their clients to experience the benefits of digital printing, whether they are printing hundreds or hundreds of thousands, using Quantum’s multiple HP platforms from sheet-fed Indigo to HP PageWide Web presses.”

With its reputation built on superior printing execution, Quantum Group continues to rapidly expand its capabilities as a state-of-the-art, single-source partner for its clients to flawlessly execute their marketing and communication initiatives. The company is dedicated to helping their clients connect with their customers and execute their marketing strategies. Quantum Group utilizes the latest print technology available to deliver impactful offset and digital printing with unique coatings, personalization, mailing services, and integrated solutions.

“Quantum’s extensive experience with the capabilities of our HP Indigo digital press environment convinced us to continue to invest in advanced production solutions for our customers by adding the new HP PageWide Web Press T240 HD. This press provides digital and personalized print at scale, producing marketing communications for any audience size,” says Bill White, CEO of Quantum Group.

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Quantum Announces Collaboration with HealthLink Dimensions

December 17, 2015 | by: Taylor Kobey

To better serve its pharmaceutical and life-sciences partners, Quantum Group, a trusted expert in commercial printing, direct mail, and fulfillment, is pleased to announce its coordination with Atlanta-based HealthLink Dimensions, LLC, a leading provider of healthcare-data solutions in the United States.

Pharmaceutical and life-sciences organizations rely heavily on healthcare-provider (HCP) data, yet there have been few options for executing targeted, end-to-end marketing campaigns. Quantum’s alliance with HealthLink Dimensions gives these organizations a unique opportunity to now combine and streamline their integrated, multichannel campaigns:

Boost marketing-operations productivity. Simplify campaign administration, increase go-to-market speed, and make every dollar in the budget count.

Grow a database. Manage physical addresses and emails of HCPs, physicians, and pharmacists who are writing scripts and supporting drug lines.

Expect more. Trust Quantum to produce impressive, high-quality print and digital campaign assets from company- or agency-provided brand content.

Stay in the clear. Execute campaigns in a HIPAA, SOC2, and FDA-compliant facility.

Turn data into dollars. Help sales reps have the fastest follow-ups, thanks to actionable reporting and tracking of direct-mail and email executions.

See better returns. Add return-mail processing and suppression-list services to ensure that undeliverables are put to good use updating contact information and increasing database compliance.

Always be converting. Include calls to action like “Request Sales Materials” or “Schedule a Rep Visit”—and follow through with prompt fulfillment of in-house materials and business reply cards.

By unifying direct-mail and email communications, Quantum and HealthLink Dimensions are able to offer not only multichannel retargeting, but also substantial improvements in the areas of deliverability, response rates, and performance reporting.

Until now, modernizing broad-spectrum, data-driven solutions has been a challenge for the pharmaceutical industry. They’re subject to strict controls and marketing-compliance laws, like FDA 2253. In addition to guaranteeing FDA compliance, Quantum maintains compliance with HIPAA, FISMA, and SOCII, and HealthLink Dimensions is compliant with CAN-SPAM.

It’s now possible to incorporate several HealthLink Dimensions database solutions into online and offline campaigns with Quantum. These include a Physician Email Database with over 1 million HCP email addresses, which are verified, permissioned, and guaranteed deliverable, and a Healthcare Provider Database of 2.7 million HCPs. Quantum and HealthLink Dimensions offer advanced targeting and retargeting for their email-deployment services, making it even easier to reach the right healthcare professionals and achieve outstanding open rates.

Quantum clients in the healthcare and life-sciences sector are already seeing return-on-investment gains and unheard-of performance, especially in the area of database match rates, thanks to HealthLink Dimensions. Organizations in these industries can expect to see additional products and services rolled out as Quantum and HealthLink Dimensions further grow and develop this alliance.

 

To learn more about Quantum solutions for your industry, contact us at LeapAhead@quantumgroup.com or visit www.quantumgroup.com.

 

About Quantum

Quantum Group is the trusted leader in Enterprise Marketing Execution. Quantum excels at commercial printing, direct mail, and fulfillment. They pair that with advanced technology solutions, solid information-security expertise, and scalable workflows for data-driven marketing strategies. Their clients enjoy services that are tailored to their needs, and they’re ready to help businesses reach new milestones.

About HealthLink Dimensions

HealthLink Dimensions, LLC provides healthcare data solutions to healthcare and life-science organizations to improve master-data management, compliance, and marketing initiatives. Leveraging the largest multi-sourced database of active practicing healthcare professionals, HealthLink Dimensions develops customized data solutions to help clients reach their target audience, enrich their business data, optimize claims processing, meet compliance requirements, and solve master-data quality problems.

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Lead generation opportunities abound this year

August 29, 2014 | by: Betsy Davis

Outreach

Done right, marketing and consumer communications have the potential to help you achieve five major goals this year. Now that the economy is back on the upswing, the time is particularly ripe for generating new leads.

Responsible and effective use of client data will be key to engaging customers in 2014 and beyond. Using these tools wisely will help you to win their trust and solidify their loyalty to your brand.

Employing personal data to better understand consumer behavior can provide a distinct competitive advantage, enabling you to customize communications to effectively engage customers, generate leads, increase sales and build brand loyalty.

To learn more about what 2014 has in store for the financial and insurance markets, download our new white paper — Challenges & Opportunities in 2014: Marketing insights for the finance and insurance industries. You can get it by clicking here.

Want to increase your marketing effectiveness and efficiency? We can help. Contact us at 847.967.3600 or email us.

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Track results to get maximum ROI from your marketing

August 20, 2014 | by: Betsy Davis

Quantum_19BringValue Today it’s easier than ever to measure the impact and effectiveness of every single marketing initiative – from client information kits, to email blasts, traditional letter mailings and web clicks. The more you know about the status of your campaigns, the more productive your marketing will be.

The challenge is knowing what has been e-blasted and when; what files have been personalized, printed, mailed, and delivered; and on what specific dates your clients and prospects received your communication, so you can plan your resources accordingly.

A robust reporting tool is critical to the success of any marketing initiative as it enables you to monitor reach and communicate results quickly.

To learn more about what 2014 has in store for the financial and insurance markets, download our new white paper — Challenges & Opportunities in 2014: Marketing insights for the finance and insurance industries. You can get it by clicking here.

Want to increase your marketing effectiveness and efficiency? We can help. Contact us at 847.967.3600 or email us.

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QUANTUM INSIGHTS – August 2014

August 15, 2014 | by: Betsy Davis

Welcome to this edition of QUANTUM INSIGHTS — our way of sharing best
practices and industry trends that will provide interesting ideas to help you think
differently about your marketing strategy. Too busy to read? Learn more about
increasing the effectiveness and efficiency of your marketing dollars.
Last month we focused on four key issues facing today’s marketers — challenges that can make or break your effectiveness in 2014 no matter how much you’re spending. Here are three more that deserve close attention this year:
1. Diverse Marketing Channels

The days when you could reach your clients with a “one-size-fits all” marketing strategy is
gone forever. You may not be the only marketer developing the message or determining the
channel. With financial advisors, brokers, or partner businesses, the ability to “control” and
“manage” your marketing can be a daunting task. Although there are more ways to reach
buyers than ever before, technology can make managing and controlling your firm’s message
easier. That leaves two big marketing questions: “how do we reach them?” and “what’s the
most effective message?” The most effective way to find the answers, which is constantly
evolving, is to stay on top of your customers’ needs and desires through regular consumer
focused research. Insight ensures results both in your messaging and the vehicles you use to
reach your clients.

2. Budget Restrictions

Even though the economy is turning around and marketing spending is on the upswing, most
departments are still expected to “do more with less.” Odds are that won’t change in 2014
because intense efficiency improvements implemented during the recession have raised
expectations at the C level. The last five years have created a “what worked then should work
now” mentality that isn’t likely to go away until the economy strengthens even further. With the
myriad of communication channels and audiences, managing your marketing workflow,
automating, and integrating all initiatives, will enhance your firm’s ability to increase its
operational efficiency.

3. Tracking Success

Today it’s easier than ever to measure the impact and effectiveness of every single marketing
initiative – from client information kits, to email blasts, traditional letter mailings and web
clicks – the more you know about the status of your campaigns, the more productive your
marketing will be. The challenge is knowing what has been e-blasted and when; what files have
been personalized, printed, mailed, and delivered; and on what specific dates your clients and
prospects received your communication, so you can plan your resources accordingly. A robust
reporting tool is critical to the success of any marketing initiative as it enables you to monitor
reach and communicate results quickly.

To learn more about Quantum and how we can help you enhance your marketing efforts,
explore our website. See how we’ve helped others increase their reach
and maximize their ROMI (return on marketing investment).

 

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Budget restrictions aren’t holding back firms that optimize their marketing

May 30, 2014 | by: Betsy Davis

Quantum_01InnovativeEven though the economy is turning around and marketing spending is on the upswing, most departments are still expected to “do more with less.” Odds are that won’t change in 2014 because intense efficiency improvements implemented during the recession have raised expectations at the C level.

The last five years have also created a “what worked then should work now” mentality that isn’t likely to go away until the economy strengthens even further. With the myriad of communication channels and audiences, managing your marketing workflow, automating, and integrating all initiatives will enhance your firm’s ability to increase its operational efficiency.

A good example of this is a workflow solution developed for Orion Advisor Services. In order to improve their speed to market and monitor their statement works-in-process in real time, they used an intuitive, web-based production and management tool. Through a comprehensive and dynamic “digital dashboard”, Orion could track monitor and measure the progress and efficiency of their entire reporting and printing process. They could customize workflows for specific clients and departments while providing visual checkpoints throughout production to eliminate errors prior to delivery.

The result: Orion could reach their target timetable of statement collection, reporting and delivery to clients in less than 72 hours. Orion’s on-time delivery soared to 100%. Check out the full case study here.

To learn more about what 2014 has in store for the financial and insurance markets, download our new white paper — Challenges & Opportunities in 2014: Marketing insights for the finance and insurance industries. You can get it by clicking here.

Want to increase your marketing effectiveness and efficiency? We can help. Contact us at 847.967.3600 or email us.

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Attract financial and insurance clients with diverse marketing channels

May 14, 2014 | by: Taylor Kobey

The days when you could reach your clients with a “one-size-fits all” marketing strategy are gone forever. Although there are more ways to reach buyers than ever before, technology can make managing and controlling your firm’s message easier.

One of the most disruptive changes in recent years is that you may not be the only marketer developing the message or determining the channel. With financial advisors, brokers, or partner businesses involved, the ability to “control” and “manage” your marketing can be a daunting task.
Insurance
That leaves two big marketing questions: “how do we reach them?” and “what’s the most effective message?”

The most effective way to find the answers, which is constantly evolving, is to stay on top of your customers’ needs and desires through regular consumer-focused research. Insight ensures results, both in your messaging and the vehicles you use to reach your clients.

To learn more about what 2014 has in store for the financial and insurance markets, download our new white paper — Challenges & Opportunities in 2014: Marketing insights for the finance and insurance industries. You can get it by clicking here.

 

Want to increase your marketing effectiveness and efficiency? We can help. Contact us at 847.967.3600 or email us.

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Financial and insurance marketing thrives on customer trust

May 8, 2014 | by: Betsy Davis

Insurance
Whether you’re marketing annuities, retirement services, life insurance, investment services or banking, a significant majority of your clients are skeptical about the communication materials they receive.

Part of the reason is that many of customers are not well-informed about the types of products and services you provide. They have heard negative issues in the press regarding finance and insurance products or services. And everything they buy involves filling out lengthy paperwork.

 
All of these factors make building and retaining client trust a key priority for your business. Using customer data and personalization, speaking directly to your client’s interests and needs and building familiarity through professional, consistent marketing can help build preference and establish trust.

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Quantum Insights — 4 Paths to Marketing Value

May 2, 2014 | by: Betsy Davis

Welcome to this month’s issue of QUANTUM INSIGHTS — it’s our way of sharing best practices and industry trends that will provide invigorating ideas to help you think differently about your marketing strategy during this communication revolution. Too busy to read? Click here to learn about increasing the effectiveness of your marketing dollars.

Increases in marketing spend will create more information this year, but will they create more value? The difference between initiatives that drive sales and those that merely increase information overload will largely depend on how efficiently new spending addresses key issues like these:

 

1. Data security

Recently reported were high-profile data breaches at J.P. Morgan Chase, Target, and even the U.S. Federal Reserve. For every hacker exploit that made the nightly news, hundreds more went unreported — or even unnoticed — and many of your clients know it. Ensuring that your company remains FISMA, SOC2 and HIPAA compliant across all platforms and channels is just the beginning. Smart companies are also earning and retaining client trust by taking a proactive approach to their personal data. This is particularly important when a breach occurs — at which point the best policy is a high level of transparency about what happened, how the problem is being fixed, and the steps being taken to prevent similar incidents in the future.

 

2. Data management

After security, the top priority marketers have for their data is ensuring that it remains accurate and current.  Managing, accessing and updating data can be a challenge. Sometimes it’s not accessible to the people who need it because it’s stored in “silos” and difficult to manage. Top-performing companies in 2014 are likely to be those who get their arms around meaningful data and maximize its potential by recognizing patterns that signal future trends. Using those patterns to personalize client marketing will enhance businesses’ ability to increase return on marketing investment (ROMI).

 

3. Government regulations and compliance

The need to create compliant marketing communications in order to avoid legal issues is a challenge for any marketing team. Finance and insurance are highly-regulated industries, where marketers are continually grappling with new rules.  Managing version control is critical and providing sales with compliant communications is not optional. A tagging system can help avoid the error of distributing marketing materials that may be out of date.  Using an integrated online tool that gives marketers access to approved, vetted and current marketing communications allows a sales team the freedom to create local and regional campaigns while remaining legally compliant and true to corporate brand standards.

 

4. Consumer trust and preference

Whether you’re marketing annuities, retirement services, life insurance, investment services or banking, a significant majority of your clients are skeptical about the communication materials they receive. Many are not well-informed about the products and services you provide, they have heard negative issues in the press regarding finance and insurance products or services and everything they buy involves filling out lengthy paperwork. All of these factors make building and retaining client trust a key priority for your business.  Using customer data and personalization, speaking directly to your client’s interests and needs and building familiarity through professional, consistent marketing can help build preference and establish trust.

 

To learn more about Quantum and how we can help you enhance your marketing efforts, explore our website. See how we’ve helped others increase their reach and maximize their ROMI (return on marketing investment).

 

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Good compliance management sets your sales team free

April 29, 2014 | by: Betsy Davis

Finance and insurance are highly-regulated industries, where marketers are continually grappling with new rules. The need to create compliant marketing communications in order to avoid legal issues is a challenge for any marketing team.

Managing version control is critical and providing sales with compliant communications is not optional. A centralized tagging system can help your team access the most up-to-date marketing materials quickly and avoid the error of distributing materials that may be out of date.

Using an integrated online tool that gives marketers access to approved, vetted and current marketing communications allows a sales team the freedom to create local and regional campaigns while remaining legally compliant and true to corporate brand standards.

To learn more about what 2014 has in store for the financial and insurance markets, download our new white paper — Challenges & Opportunities in 2014: Marketing insights for the finance and insurance industries. You can get it by clicking here.

Want to increase your marketing effectiveness and efficiency? We can help. Contact us at 847.967.3600 or email us.

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