A recent report found that 73% of consumers still prefer direct mail over digital ads because of the tangibility of print. But even with this high level of consumer interest or preference, some marketers still shy away from using print sales and marketing communications like direct mail for fear that this type of outreach is less sustainable than the digital marketing channel.
Yes, You Can Create Sustainable, High-Volume Direct Mail Marketing Campaigns that Demonstrate ROI
Apr 18, 2024 10:27:04 AM / by Quantum Marketing Team posted in direct mail, sustainability, marketing strategy
Quantum Group Hires Michelle Weir as Senior Account Manager for Print Innovation
Apr 17, 2024 1:37:40 PM / by Quantum Marketing Team
MORTON GROVE, IL – Quantum Group is pleased to announce the appointment of Michelle Weir as the new Senior Account Manager for Print Innovation. This strategic move underscores our commitment to driving innovation across the commercial print industry.
How Direct-to-Consumer Brands Are Using Catalogs to Connect with Customers and Boost Sales
Mar 26, 2024 9:34:55 AM / by Quantum Marketing Team posted in direct mail, personalization, marketing strategy
Long before QR codes, digital carts, and direct-to-consumer (DTC) had an acronym, consumers would spend hours not on their phones, but flipping through store catalogs, painstakingly circling items to add to their purchasing wish lists. Today shoppers can order anything from cookies to couches in a matter of seconds, with DTC e-commerce sales predicted to reach $213 billion in 2024.
How Digital Integrations Can Help You Track the ROI of Direct Mail Campaigns
Mar 12, 2024 9:24:04 AM / by Quantum Marketing Team posted in direct mail
Technology allows us to use our phones to watch movies, order everything from couches to cookies, and even work with people all over the world, which might lead you to believe that direct mail is being left in the dust with the dinosaurs.
How Print Automation Can Help the Gaming Industry Create More Strategic, Cost-Effective Print
Feb 28, 2024 11:09:09 AM / by Quantum Marketing Team posted in personalization, printing
The total revenue generated by the U.S. gaming industry in 2023 topped $101 billion, a large percentage of which was driven by casino gaming. This figure is expected to grow in the coming years, and this growth likely means more competition that top casino brands will have to navigate in order to maintain or even expand their market share.
What Does Nanographic Printing Have to Do with Sustainability in Print?
Feb 13, 2024 9:45:20 AM / by Quantum Marketing Team posted in sustainability, printing, nanographic printing
Digital presses have long been heralded for their ability to help brands meet sustainability initiatives in print. The ability to reduce waste by printing exact quantities and using less ink to create the same quality as offset are important value propositions for creating sustainable print. The continued evolution of digital press technology has led to the development of Nanographic Printing®, a revolutionary print platform that has opened up a world of possibilities for brands to leverage high-quality digital print that’s even more eco-friendly.
The ABCs of Using Print in Account-Based Marketing Campaigns
Jan 23, 2024 10:26:41 AM / by Quantum Marketing Team posted in marketing strategy, printing
The growth of account-based marketing (ABM) campaigns during the last few years has opened up some interesting avenues for marketers to take a more strategic approach to communicating with audiences that are apt to engage with your messaging. While customer outreach methods like social media marketing or even content marketing are good for building brand awareness and creating thought leadership, ABM campaigns are designed to connect with a more targeted audience that is more likely to convert on high-value offers.
4 Trends in Direct Mail Marketing to Keep An Eye On
Jan 11, 2024 11:50:58 AM / by Quantum Marketing Team posted in direct mail, marketing strategy, printing
Direct mail is not dead — in fact, this print marketing communication form is very much alive and well. A recent United States Postal Service report found that 75% of respondents said receiving personalized direct mail makes them feel special, and today’s consumers still put more trust in the print communication channel compared to the digital channel.
Yes, Print Automation Can Help Optimize Your Data Security and Compliance Efforts
Dec 15, 2023 9:49:06 AM / by Quantum Marketing Team posted in printing
Data security and compliance has always been top of mind for companies in highly-regulated industries, or those that deal with large volumes of personal consumer data — for the former, think industries like healthcare or finance, and, for the latter, think industries like retail or ecommerce. A recent report found that 91% of Fortune 500 organizations have updated their business and operational strategies to address data security risks, and these efforts are extending beyond security and compliance in the digital space.
What to Know About the 2024 USPS® Promotions and Incentive Programs
Dec 8, 2023 9:42:39 AM / by Quantum Marketing Team posted in direct mail, marketing strategy, printing
The USPS® Promotions and Incentive Programs are designed to help businesses and brands save on the cost of direct mail postage, but the programs also encourage companies to think outside the box and incorporate existing new digital technology to help make their direct mail campaigns more interactive and engaging.