STUDY SHOWS VISUALS LEAD MARKETING STRATEGY
INFOGRAPHICS. SOCIAL MEDIA POSTS. STOCK PHOTOS.
The digital age brought an increased use in photos and images in all types of marketing. Visual content is essential to any marketing strategy because it communicates quickly and effectively. According to a study by Vengage, marketers saw a 10.5% increase in visual content usage between 2018 and 2019. Nearly 200 content marketers were surveyed and expected that number to grow throughout 2020. Let’s take a look at how frequently they are publishing that content that contains visuals each week: