It is survival of the smartest, and technology keeps getting smarter. Artificial intelligence (AI) already
plays a role in your marketing efforts. Bump up your strategy to the next level with these six tools
from the Content Marketing Institute:
1 DEVELOP A PREDICTIVE JOURNEY:
Everyone that visits your website will have a different objective, so they shouldn’t be treated the same. Check out CliClap to add a script to your site. It uses AI to predict and deliver the right content at the right time for each visitor. As a bonus, it also integrates easily with HubSpot and Marketo.
2 TEXT MINING:
Finding the best keywords is critical for engagement. Text Optimizer analyzes text to uncover the best keywords for your audience.
3 CONTENT CREATION:
While most of your content should be organic, AI generated content can be useful for simplistic and fact-oriented reports and summaries. Check out Yseop, which is helpful with content in multiple languages.
4 CONTENT EDITING:
You most likely already use some form of automatic editing software for grammar and spell check. Take it one step further with Atomic Reach, which analyzes the tone for the audience via a point system.
5 PERSONALIZED LANDING PAGES:
Using personalized landing pages is an effective way to cater to each website visitor. Keep track of each visitor’s demographics and behavior using Personyze so you can convert them to customers.