The pandemic brought many things to light, including good talent. Everyone had to step up their game. While finding talent is not new, the desired skill sets have shifted due to the pandemic and many are looking for different skills. “The CMO Survey” from Duke University conducted a Special COVID-19 Edition in May 2020. With results from almost 300 U.S. marketing leaders, the study showed what skills are needed to succeed in today’s marketing landscape. Take a peek at what types of talent marketers are prioritizing, in order of importance:
01 ABILITY TO PIVOT AS NEW PRIORITIES EMERGE
02 CREATIVITY AND INNOVATION SKILLS
03 NAVIGATING AMBIGUITY
04 EMOTIONAL INTELLIGENCE
05 DATA SCIENCE BACKGROUND
06 CURIOSITY
07 NATURAL LEADERSHIP ABILITIES
08 MARTECH PLATFORM EXPERIENCE
09 FINANCIAL ACUMEN
