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Direct Mail
August 11, 2020 | by Paul Fillmore

THE PERSONAL TOUCH – SURVEY SHOWS PERSONALIZATION PAYS OFF

In a world filled with content clutter, getting your customers attention can seem like a chore.  Making customers feel like they aren’t just another number is critical to gaining their trust and ultimately, a brands success.

According to the “Consumer Content Survey” by Advanis and Adobe, when brands personalize their content, customers are more likely to do the following:

 

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