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April 07, 2020 | by Joe Holleman

7 WAYS TO MAKE YOUR MESSAGING MATTER

The marketing formula is pretty straightforward: Create messages that will resonate with your community, generate interest in your brand and turn you into a thought leader. Easy, right? The truth is that when done correctly, your messaging can help transform your brand. To help you better organize your strategy, here are seven tips from the Forbes New York Business Council:

1. GIVE ’EM WHAT THEY WANT

Remember: It is not about you; it is about the customers. Give them what they want and they will be back for more. That means stick to what works.

2. BE ORIGINAL

Don’t patronize your community by regurgitating a bunch of information that is irrelevant and outdated. Taking the time and commitment to provide content that is thought provoking and useful makes a difference.

3. DON’T BE AFRAID TO SHARE WHAT YOU KNOW

Being a thought leader means sharing the best practices that others can benefit from. It may be what your customers come for.

4. IDENTIFY YOUR TARGET AUDIENCE & THEIR NEEDS

Identify exactly who you are speaking to and what keeps them up at night. Don’t be afraid to give away the secret sauce.

5. CREATE MEANINGFUL, ENTERTAINING CONTENT

Keep your audience engaged, curious and wanting to learn more. Your messaging should allow potential clients to get to know you as a person and a brand.

6. PROVIDE VALUE

Clearly represent your brand and develop a strategy built for your consumers for every platform. Offer value, communicate the what and why, and be clear and consistent with your brand’s message.

7. CREATE SOLUTIONS FOR YOUR IDEAL CUSTOMERS

Differentiating yourself from competitors does not mean constantly talking about yourself. Once you have identified your ideal customers, create content that focuses on them, not you.

Quantum has a number of solutions to help you get your message to the right people at the right time. Let’s talk about how we can partner to overcome your marketing challenges.

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