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November 30, 2020 | by Quantum Marketing Team

ACTION-PACKED

HOW CMOS RESPONDED TO COVID-19

Despite a global pandemic and economic trouble, CMOs see sunny days ahead. Gartner’s “2020 CMO Spend Survey: Part 1” found that 73% of CMOs expect COVID-19’s near-term negative impacts to be short-lived. Check out how what they did in response to COVID-19 to fuel their optimism:

61% Launched special COVID-19 communications to customers

47% Deployed listening tools to monitor customer COVID-19 sentiment or trends

42% Developed scenarios for planning purposes

40% Promoted e-commerce offerings

40% Changed customer policies

30% Altered ad creative

44% Canceled or postponed customer-facing marketing events

41% Delayed a campaign launch

37% Reduced permanent, temporary and contractor headcount

35% Canceled or altered commitments to agencies

33% Paused or canceled any long-term projects

28% Canceled a media buy

The Quantum Group is a commercial printer located in Morton Grove, IL.  We support our client’s audience engagements and increase brand perception through the production of high quality and data-driven printed and digital communications.

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