The days when you could reach your clients with a “one-size-fits all” marketing strategy are gone forever. Although there are more ways to reach buyers than ever before, technology can make managing and controlling your firm’s message easier.
One of the most disruptive changes in recent years is that you may not be the only marketer developing the message or determining the channel. With financial advisors, brokers, or partner businesses involved, the ability to “control” and “manage” your marketing can be a daunting task.
That leaves two big marketing questions: “how do we reach them?” and “what’s the most effective message?”
The most effective way to find the answers, which is constantly evolving, is to stay on top of your customers’ needs and desires through regular consumer-focused research. Insight ensures results, both in your messaging and the vehicles you use to reach your clients.
To learn more about what 2014 has in store for the financial and insurance markets, download our new white paper — Challenges & Opportunities in 2014: Marketing insights for the finance and insurance industries. You can get it by clicking here.
Want to increase your marketing effectiveness and efficiency? We can help. Contact us at 847.967.3600 or email us.