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May 05, 2021 | by

DIRECT MAIL IS ALIVE AND WELL

 

 

It’s a channel every marketer should embrace for the impact it delivers.  And oh yeah… people want it.  Here are a few insights on the value of direct mail.

 

Direct mail requires 21% less cognitive effort to process than email
 
 
 
41% look forward to checking the mailbox
 
 
 
 59% enjoy getting mail about new products
 
 
 
90% Open direct mail
 
 
 
Consumers will only engage offers if they have been personalized to previous engagements with the brand
 
 
 
Consumers are more likely to do business with a company that offers personalized experiences
 
 




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