It’s a channel every marketer should embrace for the impact it delivers. And oh yeah… people want it. Here are a few insights on the value of direct mail.
|Direct mail requires 21% less cognitive effort to process than email|
|41% look forward to checking the mailbox|
|59% enjoy getting mail about new products|
|90% Open direct mail|
|Consumers will only engage offers if they have been personalized to previous engagements with the brand|
|Consumers are more likely to do business with a company that offers personalized experiences|