So you say you want a print-evolution? Well guess what—it’s happening. According to the print-focused website The Printing Report, trends like print marketing are helping drive its latest renaissance. Here’s a look at how marketers are using print content to help drive their initiatives:
Marketers looking to cut through the digital noise are using print communications. Industry pundits are hailing the renewed role for print newsletters in corporate communication strategies.
Combining print with digital is helping launch some really cool opportunities, enabling brands new ways to create a virtual shop window on any printed marketing material.
The changing print reading habits of today’s consumers are offering opportunities to more finely target print ad campaigns. Thanks to niche publication sales, brands have an opportunity to work with and reach highly segmented markets and audiences.
Innovations in paper and print are driving brands to use paper more creatively. Foil and varnish finishes, interesting cut work and texture, and three-dimensional shapes are enhancing printed materials and maximizing a message’s staying power.
While personalization offers a huge advantage for digital printing, it remains under-exploited, especially in the news and magazine sectors. Publishers are finding opportunities to exploit subscription data more creatively to help tailor messages and personalize content.