REPORT SHOSW SUPPORT DURING COVID-19 IS MORE IMPORTANT THAN DISCOUNTS
Price, value and quality may seem like the perfect triad of what consumers are looking for in a brand. However, GlobalWebIndex’s latest “Connecting the Dots” report showed that consumers are looking for more than a discount—they are looking for brands that have their back during COVID-19. Due to the pandemic, they want brands to put more focus on
the following: