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Direct Mail
November 03, 2021 | by Joe Holleman

INFORMED DELIVERY – STATISTICS BEHIND THE SERVICE

YOU’VE HEARD ABOUT THE USPS’ INFORMED DELIVERY® SERVICE BUT HOW EFFECTIVE IS IT?

Over 39 million people want to know what will be in their mailbox BEFORE it gets there – that’s why they are enrolled in the USPS’ Informed Delivery program.  Informed Delivery® allows users to take action before important items reach their mailbox, while offering mailers an unprecedented opportunity to engage users through synchronized direct mail and digital marketing campaigns.

 

The benefit for marketers – it is proven to increase direct mail response rates, it adds another touch point along the customer journey and will increase campaign ROI.  But what does the Informed Delivery® audience look like and what are their engagement metrics?

Download our infographic to find out.

Download Informed Delivery Statistics

 

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