There was a time in the not too distant past that print was on life support. Thankfully for everyone who believes that print has caché, the prognosis was infinitely wrong. In case you’re still hearing that playing, here are five reasons from the book “The D.I.Y. Newsroom” why you should still believe in the power and promise of print:
Digital grabs your attention, but print gets your respect. Take millennials (yes, them) who say they trust print more than other sources. In Two Sides America’s “Print and Paper in a Digital World” report, 63 percent say they gain a deeper understanding of something they read in print over a digital source.
The tangibility of print ignites senses in a different way from what you see on a screen. Print offers a comforting laid-back experience, something that’s engineered to remember.
Newspapers, magazines and brochures remain enduring formats. While the smartphone is the ultimate utilitarian device, you can do a lot with paper, too. The best print products curate what you need to know and enlighten you about the world without having to trawl online to mentally piece it together.
Print has impact and permanency. You process, retain and recall information better via print. A Temple University study found paper beat digital in a host of areas, including for creating an emotional reaction and a desire for a product or service. The study found print marketing activated the ventral striatum of the brain more than digital media.
Print is the new digital. It offers fresh currency in a digital world where everyone lives out their personal and business existences ostentatiously on social media.