CONTENT IS EVERYWHERE THESE DAYS. In your emails. Your marketing pieces. On your website’s landing page. The company brochure. Chances are if you are trying to drive sales, you are using content.
But it cannot be just any content. When it comes to attracting users and converting customers, it is all about content. To help you get the most from your content initiatives, check out the following guidelines:
Use more personalization like “you” and “your.” Addressing your reader directly helps to close the distance between them and you.
Facts are convincing because they are verifiable and concrete. The key is to use just enough to emphasize your point. Don’t overdo it.
Conversion is action. If you want more people to buy, subscribe or contact you for more information, tell them. Inject action verbs and phrases throughout your copy, particularly those that make the reader envision doing or achieving something.
When you have someone’s attention, you have seconds to give them a reason to stick around. The more you write, the less people read.
The complex world of search engine algorithms is ever-changing. If you want high-quality content that resonates with your audience, it needs to be sustainable and shareable.
Your headline should make people want to keep on reading. Be specific. Tug at emotions. Tell them exactly what to expect.
If you do not tell people what they need to do, there is no reason to tell them anything. Be sure to outline your readers’ next steps. Avoid using vague words like “next” or “continue.” Instead, use phrases like “Get Your Free Estimate” or “Subscribe to Our Newsletter.”
“Only 3 days left.” “Today only.” You have to make your readers believe that they must act now. Start with the most important information and get to the point.
Got your content game together and looking for some cool omnichannel solutions to help implement it? Let us know!