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Customer Engagement
April 29, 2020 | by Quantum Marketing Team

THE DO’S AND DONT’S OF BOOSTING YOUR EMAIL CAMPAIGNS

YOU’VE GOT MAIL. Yes, while a bit more sophisticated, email marketing continues to be one of the most important tools in the marketing playbook. It is easy to use and delivers great
ROI. But you still have to get your message in front of your intended audience. To help bring up those ROI numbers, SparkPost (sparkpost.com) offers the do’s and don’ts for boosting and maintaining deliverability:

Don’t ambush your mailing lists during peak times
Do gradually increase your email outreach ahead of major seasons

Don’t send the same email to everyone on your lists
Do practice audience segmentation

Don’t go rogue
Do keep with what is working

Don’t keep emailing to subscribers who are not engaged
Do practice list hygiene

Don’t forget about the competition
Do craft compelling subject lines

 

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