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Customer Engagement
May 04, 2020 | by Joe Holleman

THE NUMBERS GAME: MASTERING THE WORLD OF DATA-DRIVEN CONTENT CREATION

If you are going to do content marketing, you better do it right. According to Core DNA’s “Content Marketing Trends 2020,” that means aiming your content strategy at providing intentional and specific value to a specific audience. So, how are brands determining what value to provide their audiences? Did you say data? Getting into the data-driven content creation game is serious business—and something you need to master. Here, Core DNA gives you some tools for your belt:

No. 1 — Adopt a data-driven mindset throughout your marketing team and organization as a whole.

No. 2 — Ensure you are focusing on the right data—the data that matters to your bottom line.

No. 3 — To differentiate between metrics that matter and vanity metrics, you will need to do a bit of reverse-engineering. That means evaluating past successful content marketing initiatives and identifying the KPIs that typically precede financial gains. Next, determine what it was about this content or campaign that led to these numbers and follow that blueprint.

Quantum offers a number of data-driven content solutions to meet your marketing challenges. Reach out today to learn more.

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