REPORT SHOWS B2B MARKETERS EXPECTATION FOR A CHANGE
Pivot. Adjust. Recalibrate.
All marketers had to make changes due to the pandemic – some permanent and some not.
One in four B2B marketers said the pandemic had a major impact on their content marketing strategy, according to the “11th Annual B2B Content Marketing Benchmarks, Budgets and Trends report by Content Marketing Institute and Marketing Profs.
Whether or not these changes are permanent is up for debate.
Here are what B2B marketers see as the nature of adjustments mad to thier content marketing strategies as a result of the pandemic:
The Quantum Group is a commercial printer located in Morton Grove, IL. We support our client’s audience engagements and increase brand perception through the production of high quality and data-driven printed and digital communications.