Postcards produce results, and with the USPS’ exciting news regarding reduced postage on larger sized postcards, marketers can take their mailings to another level.
Effective August 29th postcards with dimensions up to 9” x 6” will be eligible for the reduced card rate previously only available to postcards with dimensions up to 6.25” x 4”.
The Postal Service describes the proposed changes are a result of their outreach to mailers. Mailers indicated that “postcards are an effective engagement and information tool, and the larger presorted postcard size would allow commercial mailers to capitalize on recipients’ attention, for promotional and informational purposes, increasing the overall utility of postcards to mailers”.
9” x 6” POSTAGE SAVINGS:
First-Class Presort rates will decrease by $0.12 from $0.450/ per piece to $0.326/per piece. That is a 28% savings that mailers will receive on or after August 29th.
|9″ x 6″ Rate Comparison|
|Marketing Mail||First-Class Rate|
|Prior to August 29th||$0.304/ Per Piece||$0.450/ Per Piece|
|On or After August 29th||$0.330/ Per Piece||$0.326/ Per Piece|
FIRST-CLASS MAILING BENEFITS:
If you would like to learn more about how to take advantage of this change, please contact us via our website: www.quantumgroup.com, or call us directly at 847.967.3600.