Blog

Data
August 20, 2021 | by Joe Holleman

THE ROI ON YOUR POSTCARD MAILINGS ARE ABOUT TO GO UP

Postcards produce results, and with the USPS’ exciting news regarding reduced postage on larger sized postcards, marketers can take their mailings to another level.

Effective August 29th postcards with dimensions up to 9” x 6” will be eligible for the reduced card rate previously only available to postcards with dimensions up to 6.25” x 4”.

The Postal Service describes the proposed changes are a result of their outreach to mailers.  Mailers indicated that “postcards are an effective engagement and information tool, and the larger presorted postcard size would allow commercial mailers to capitalize on recipients’ attention, for promotional and informational purposes, increasing the overall utility of postcards to mailers”.

9” x 6” POSTAGE SAVINGS:

First-Class Presort rates will decrease by $0.12 from $0.450/ per piece to $0.326/per piece.  That is a 28% savings that mailers will receive on or after August 29th.

 

9″ x 6″ Rate Comparison
Marketing Mail First-Class Rate
Prior to August 29th $0.304/ Per Piece $0.450/ Per Piece
On or After August 29th $0.330/ Per Piece $0.326/ Per Piece

 

FIRST-CLASS MAILING BENEFITS:

  • Increased Speed to Market:
  • First Class, 2 days to 4 days in-home dates
  • Receipt of Return Mail:
    • Receive undeliverable mail as a return
    • Information gleaned from your returns allow you maintain the integrity of your mailing databases

CREATIVE FREEDOM:

If you would like to learn more about how to take advantage of this change, please contact us via our website: www.quantumgroup.com, or call us directly at 847.967.3600.


LinkedIn
Twitter
Facebook

← back to blog