The Young and the Printless

stuffed-mailboxes

Direct Mail Remains Popular with Younger Consumers

The results are in — print is back in style. Keypoint Intelligence’s most recent “Annual State of Marketing Communications” survey found that nearly a quarter of consumers under 35 believe that providers who sent printed marketing pieces were more serious about winning and keeping their business, compared to under 14% of those aged 35+.

Check out the different generations’ attitudes towards direct mail:

Ages 18-34:

54% - Most of the direct mail I receive is relevant to me

50% - I look at most of the direct mail pieces I receive

51% - I spend much more time reviewing direct mail that is personalized/relevant than generic mail

Ages 35-54:

36% - Most of the direct mail I receive is relevant to me

57% - I look at most of the direct mail pieces I receive

51% - I spend much more time reviewing direct mail that is personalized/relevant than generic mail

Ages 55+:

21% - Most of the direct mail I receive is relevant to me

62% - I look at most of the direct mail pieces I receive

56% - I spend much more time reviewing direct mail that is personalized/relevant than generic mail