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December 01, 2021 | by

THE YOUNG AND THE PRINTLESS

Direct Mail Remains Popular with Younger Consumers

The results are in—print is back in style. Keypoint Intelligence’s most recent “Annual State of Marketing Communications” survey found that
nearly a quarter of consumers under 35 believe that providers who sent printed marketing pieces were more serious about winning and keeping
their business, compared to under 14% of those aged 35+.

Check out the different generations’ attitudes towards direct mail:

Ages 18-34:

54% – Most of the direct mail I receive is relevant to me

50% – I look at most of the direct mail pieces I receive

51% – I spend much more time reviewing direct mail that is personalized/relevant than generic mail

Ages 35-54:

36% – Most of the direct mail I receive is relevant to me

57% – I look at most of the direct mail pieces I receive

51% – I spend much more time reviewing direct mail that is personalized/relevant than generic mail

Ages 55+:

21% – Most of the direct mail I receive is relevant to me

62% – I look at most of the direct mail pieces I receive

56% – I spend much more time reviewing direct mail that is personalized/relevant than generic mail

 

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