Content is a crucial part of your marketing strategy. But how does it measure up? Take it to the next level with these 8 hallmarks of quality content from Skyword:
NO. 1 PURPOSEFUL
Every piece that is published must have a clear purpose that aligns with your brand’s content strategy, values and tone. It should provide value to both your audience and your brand.
NO. 2 ORIGINAL
To stand out among the noise, you need to differentiate your brand. Offering a unique perspective on otherwise generic content will make you memorable.
NO. 3 EMPATHETIC
Keep your audience’s needs and wants front and center. Understand what they care about, and then design your content around it.
NO. 4 VALUABLE
Is your content worth your audience’s time? It should deliver a tangible benefit and enrich their lives in some fashion.
NO. 5 AUTHORITATIVE
Be the expert that your audience can look up to. Build trust with factual, accurate and credible content.
NO. 6 RESPECTFUL
With all of the unrest in the world, it is imperative that your brand is respectful. Keep your audience in mind, use appropriate language and be inclusive.
NO. 7 ARTFUL
Draw in your customers with well-written and high-quality content. It should be engaging and easy to understand.
NO. 8 OPTIMIZED
If your content is inaccessible, no one will find it. Use SEO practices to get it in front of your customers and drive results.