Today it’s easier than ever to measure the impact and effectiveness of every single marketing initiative – from client information kits, to email blasts, traditional letter mailings and web clicks. The more you know about the status of your campaigns, the more productive your marketing will be.
The challenge is knowing what has been e-blasted and when; what files have been personalized, printed, mailed, and delivered; and on what specific dates your clients and prospects received your communication, so you can plan your resources accordingly.
A robust reporting tool is critical to the success of any marketing initiative as it enables you to monitor reach and communicate results quickly.
To learn more about what 2014 has in store for the financial and insurance markets, download our new white paper — Challenges & Opportunities in 2014: Marketing insights for the finance and insurance industries. You can get it by clicking here.
Want to increase your marketing effectiveness and efficiency? We can help. Contact us at 847.967.3600 or email us.