Navigating a luxury hotel and casino toward best use of their CRM.
Quantum was approached by a Luxury Hotel and Casino in Las Vegas to help them improve the direct mail marketing for their loyalty program. They wanted to leverage their new investment in campaign management technology and incorporate a tangible direct mail touchpoint into their multi-channel strategy. Additionally, they saw the potential to Leverage CRM data to increase personalization & relevance of the offers they were giving to guests. Reducing costs and proving return-on-investment were also key directives from the executive team.
The casino expressed concerns regarding speed-to-market and the amount of time it would take to proof and ensure 100% accuracy of each direct mail campaign. Their current process wasn’t working for them and they needed a change.
Quantum developed a new technology solution, called Q Dynamic to facilitate the efficient execution of the Hotel & Casino’s direct mail campaigns. The platform allowed this client to deploy highly-variable mail, while preserving the unique, boutique feel of their communications, and also leverage a data feed from their campaign management system via their CRM marketing team. Features included: