In 2013, North America Branding, a leading North American marketing and premium incentives firm was looking for a way to help their client — a leading soft drink bottler — boost sales for one of its top soft drink brands. They needed in-store display solutions that went above and beyond what conventional point-of-sale signage, displays and marketing materials could accomplish. They also needed to complement their efforts to make the brand more appealing to specific groups within their most loyal and core target market segment. They needed to find a way to engage the consumer in-store in a bold, yet authentic way, while appealing to and engaging with brand managers, bottlers, and retailers. What would make consumers stop in their tracks?
Drawing on its deep experience in the retail sector, Quantum worked closely with North America Branding to first learn all of the ins and outs of the clients target market — outdoor enthusiasts. After thoroughly analyzing the challenge and opportunity, Quantum created innovative in-store materials utilizing advanced lenticular technology. This highly advanced technique transforms flat, static images into almost lifelike motion pictures. In this case, when the consumer walks by the soft drink display in the store, a normally flat hunting or fishing image gives the illusion that the image is actually moving. It naturally draws attention and gets the consumer to stop right in their tracks. The physical displays were used to house branded gear, apparel and collectible items.
The promotional program was hugely successful with consumers. Retailers, the bottler and the company brand managers were also pleased that they were able to engage their core target market in the soft drink brand in an authentic and exciting way. But that’s just part of the story. What impressed North America Branding more than the execution was the process by which Quantum worked.
“We first met the folks from Quantum at a trade show and began a dialogue. What was different about their approach was that they really took the time to dig in to really understand what our client’s challenge was. It did not take long for us to realize that they really have a passion to use what they know to solve client problems. Our company philosophy is to help our clients strategize, execute and expand. In Quantum, we found a partner whose philosophy aligns closely to ours. They worked with us throughout the process. All aspects of the project were on strategy and flawlessly executed. They provided step-by-step guidance all along the way so that we possessed the technical expertise to communicate clearly and credibly to our client – which ultimately determines the success of any project."
Al Dorn - CEO - North America Branding