Sonic

Guiding Sonic to a scalable data and campaign solution.

Challenge

Sonic, a San Francisco Bay Area internet, phone and TV provider, was looking for a partner to modernize and streamline their direct mail marketing. Experiencing significant growth, they realized their current processes and vendor couldn’t scale as needed.

The Sonic team was also looking to increase personalization and improve print quality, while getting direct mail into market faster. They were managing huge amounts of data via spreadsheets and wanted a more integrated campaign management solution.

Solution

Quantum customized its Q Dynamic direct mail platform to help Sonic better manage their campaigns. This allowed the team to customize each mailing, reduce proofing time and streamline the production of direct mail. Q Dynamic and Quantum’s direct mail capabilities ensured accurate, data-driven campaigns, 100% verification of outgoing mail and robust tracking via the Q Track reporting platform.

Sonic is now able to execute their complex marketing campaigns reliably and quickly.

Results

Case Study