Verizon

Guiding the Verizon team and brand team towards marketing success.

Challenge

Managing marketing campaign is an intricate process. It’s difficult to grasp the big picture when there are so many aspects to measure and monitor.

  • Regulatory updates required constant change. Communication materials expired — obsolete before they were completely circulated
  • Multiple procedural, data management and supply chain approaches all made it difficult to monitor and optimize workflow

Solution

Using Q Compass to plan, project, track, manage, monitor, and customize all marketing materials from every campaign to ensure the maximum yield and return on investment

  • Accurately manage every communication, using any vehicle and speak to any audience, in an efficient and cost effective way
  • Allows executives and marketing managers full transparency into regional trends and market opportunities, providing them the ability to respond and adapt their marketing materials and in turn, improve their sales.

Results

Case Study