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Direct Mail
May 18, 2020 | by Quantum Marketing Team

SEE THE INBOX, BE THE INBOX: YOUR 5-POINT PLAN TO DIRECT MAIL SUCCESS

Direct mail works. Think about it. In today’s over-saturated digital landscape, are people really reading your digital direct marketing pieces? We’ll wait. Okay, now printed pieces. That’s a whole different ballgame. Sending a personalized piece in the mail is going to get attention—and always has. Here, we offer five ways you can make your direct mail campaign work.

1Create a seamless omnichannel experience

Two channels, working together, as one. That is the plan to capturing your audience’s attention—combine the digital and print strategies.

2Explore the third dimension

Direct mail offers the third dimension for your marketing strategy. Cool, right? Having that option (think non-flat pieces like boxes and tubes) enables you to get creative.

3Consider what matters to your audience

Don’t just focus on the type of direct mail to send; think about the message you want to deliver. Conceive messages by asking what’s most important to your audience.

4Craft a message with a purpose

Select a call to action that captures your audience’s attention and helps them deliver the insights, advice and inspiration you need.

5Use digital channels as your testing ground

Digital is the optimal testing ground for direct mail content, allowing you to see what works for your audience, and then optimizing it. Channels allow you to conduct A/B tests and study metrics in real time, allowing you to optimize your content for your audience.

Quantum’s Q Engage platform provides omnichannel solutions that take your direct mail pieces to the next level. Reach out today to learn more.

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