Two channels, working together, as one. That is the plan to capturing your audience’s attention—combine the digital and print strategies.
Direct mail offers the third dimension for your marketing strategy. Cool, right? Having that option (think non-flat pieces like boxes and tubes) enables you to get creative.
Don’t just focus on the type of direct mail to send; think about the message you want to deliver. Conceive messages by asking what’s most important to your audience.
Select a call to action that captures your audience’s attention and helps them deliver the insights, advice and inspiration you need.
Digital is the optimal testing ground for direct mail content, allowing you to see what works for your audience, and then optimizing it. Channels allow you to conduct A/B tests and study metrics in real time, allowing you to optimize your content for your audience.